Course curriculum

  • 01

    Introduction & Welcome

    • Welcome Video

    • About the course

    • Sometimes you just need to think things through

    • STUDENT SUPPORT

    • Find out more about the Tutor and Business Coach Carl Hinder

  • 02

    Module 1 - SALES

    • SELLING INTRODUCTION

    • Sales

    • Sales

    • Handout 1 - SALES

    • Handout 2 - SALES

    • Handout 3 - SALES (Barbers)

    • Sales (Success image)

    • Sales Quiz

  • 03

    Module 2 - PROFITS

    • PROFITS

    • PROFITS

    • Handout 4 - PROFITS

    • PROFITS (Image)

    • Profits Quiz

    • EXTRA MATERIAL - Margins

  • 04

    Module 3A - CUSTOMER SERVICE

    • IMPROVE CUSTOMER SERVICE

    • IMPROVE CUSTOMER SERVICE

    • Video for Handouts

    • Handout 5 - CUSTOMER SERVICE

    • Handout 6 - CUSTOMER SERVICE

    • Customer service and Product selling is the same thing. (Quote)

    • Customers service

  • 05

    Module 3B - Customer Service

    • CUSTOMER SERVICE - Owning your client for longer

    • CUSTOMER SERVICE - Owning your client for longer

    • OWN YOUR CLIENT FOR LONGER (Image)

    • CUSTOMER RETENTION

    • CUSTOMER RETENTION (Image)

    • Ownership & Retention

  • 06

    Module 4 - MARKETING!

    • Why you should be selling - Marketing

    • Product selling is marketing

    • Marketing (Image).

    • Marketing Quiz

  • 07

    Module 5 - VAT Offset (UK only)

    • Why you should be selling - V.A.T Offset (UK Only)

    • VAT off setting using products

    • Reduce your VAT bill (Image)

  • 08

    Module 6 - The reasons and the Myths for not selling products (Introduction)

    • The reasons that people give for not selling (introduction)

    • The reasons that people give for not selling (introduction)

    • The reasons for not selling - REJECTION (Image)

    • Reasons for not selling - REJECTION

  • 09

    Module 7 - The reasons and Myths - Its's not my Job

    • It's not my job!

    • It's not my job!

    • Handout 7 - It's not my job!

    • It's not my job! (Image)

    • It's not my job! (Quiz)

  • 10

    Module 8 - The Products are too expensive! (says you).

    • Products are too expensive

    • Products are too expensive

    • Salon price Challenge (Image)

    • Products are too expensive (Quiz)

  • 11

    Module 9 - The client does not have enough money.

    • The client does not have enough money

    • The client does not have enough money

    • Handout 8 - The client does not have enough money.

    • The client does not have enough money (image)

    • The client does not have enough money (Quiz).

  • 12

    Module 10 - They can get it cheaper on the internet.

    • They can get it cheaper on the internet

    • They can get it cheaper on the internet

    • They can get it cheaper on the internet (image)

    • They can get it cheaper on the internet.

  • 13

    Module 11 - The client doesn't like me being too PUSHY.

    • The client doesn't like me being too PUSHY

    • Pushy - Video 1

    • Pushy - Video 2

    • I'm passionate, not Pushy

    • Handout 9 - when being pushy doesn't even matter

    • Are you being PUSHY?

  • 14

    Module 12 - I have never been asked to sell.

    • I have never been asked to sell.

    • I have never been asked to sell.

    • Never been asked to sell.

  • 15

    Module 13 - I don't know anything about the products.

    • I don't know anything about the products.

    • I don't know anything about the products.

    • I don't know anything about the products (image)

    • Product Knowledge

  • 16

    Module 14 - We have not got everything we need.

    • We have not got everything we need

    • We have not got everything we need.

    • We haven't got everything we need.

    • The Golden Rule (Image)

    • Not everything in stock?

  • 17

    Module 15 - I cannot afford to buy the products in the first place (salon owners).

    • I cannot afford the products in the first place

    • I cannot afford to buy the products (salon owners)

    • Salon owners say - I cannot afford to buy the products

    • Salon owner - I can't afford to buy the products.

  • 18

    Module 16 - It's the Customers fault.

    • It's the customers fault

    • It's the customers fault!

    • It's the customers fault

    • It's the customers fault.

  • 19

    Module 17 - How to make the changes (PRODUCTS)

    • Make the changes - PRODUCTS

    • How to make the changes

    • Handout 10 - How to select the correct products

    • Develop your own brand (Image)

    • How to make the changes, starting with products

  • 20

    Module 18 - Displaying the products

    • Displaying the products

    • Displaying products

    • Display ideas

    • Display products (Image)

    • Merchandising products

  • 21

    Module 19 - Pricing Products

    • Pricing Products

    • Pricing products

    • Pricing Products

    • Pricing products (Quiz)

  • 22

    Module 20 - Funding the products

    • Funding the products

    • Funding the products

    • Funding the products (Image)

    • Funding the products

  • 23

    Module 21 - The third range of products

    • The third range of products

    • The third range of products

    • Gift solutions (Image0

    • The third range of products

  • 24

    Module 22 - Ordering Products

    • Ordering products

    • Ordering Video - Overview

    • Ordering Video - Excel system

    • Ordering system

    • Order sheet Print Off Version

    • Order sheet Excel Version

    • Ordering system (Quiz)

  • 25

    Module 23 - Staff training

    • Staff training

    • Staff Training

    • Get busy learning about products

    • Staff training (Quiz)

  • 26

    Module 24 - Recruitment

    • Recruitment

    • Recruitment

    • Recruitment

    • Recruitment (Quiz)

  • 27

    Module 25 - The contract and Induction

    • The Contract and Induction

    • The Contract & Induction

    • Contract & Induction (Image)

    • Contract & Induction

  • 28

    Module 26 - Product Targets

    • Product Targets

    • Product Targets (Video 1)

    • Product Targets (Video 2)

    • Handout 11 - Manual customer service record complete

    • Handout 12 - Manual customer service record cleared

    • Handout 13 - extra notes

    • Customer service record paper

    • Customer service target levels - print out version

    • Customer service record Excel version (best option)

    • Customer service targets

  • 29

    Module 27 - Commission and Incentives

    • Commission and incentives

    • Commission and Incentives

    • Commission and Incentives

    • Commission and Incentives (Quiz)

  • 30

    Module 28 - Communication Structure

    • Communication

    • Communication Structure

    • Listen out for communication

    • Communication Structure

  • 31

    Module 29 - Product Flow

    • Product Flow

    • Product Flow - follow the product

    • Product Flow (Image)

    • Product Flow (Quiz)

  • 32

    Module 30 - Marketing (General)

    • Marketing

    • Marketing

    • Marketing (Image)

    • Marketing (Quiz)

  • 33

    Module 31 - Digital Marketing

    • Digital Marketing

    • Digital Marketing

    • Digital Marketing (Image)

    • Digital Marketing (Quiz)

  • 34

    Module 32 - Person to Person Marketing (P2P)

    • P2P Marketing

    • P2P

    • Person to Person (Image)

    • P2P (Quiz)

  • 35

    Module 33 - How do I sell (The Relationship)

    • The relationship

    • The relationship

    • Developing relationship (Image)

    • Developing the relationship

  • 36

    Module 34 - The Conclusion

    • The Conclusion

    • The conclusion

    • Conclusion Notes

    • Winner (Image)

    • The Conclusion (Quiz)

  • 37

    Module 35 - Bonus Lessons

    • Products (Staff use)

    • Advanced Techniques

    • Match and Mirror

    • Match and Mirror

    • Match & Mirror - Bonus